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Missouri Association of School Administrators

Resources, News & Publications

District Communication Planning Workshops

School districts of all sizes benefit by having a solid communication plan.  MASA will provide you and your district guidance in developing the framework of a plan that will help you address big and small issues with both your internal . . .

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Crisis Communications: Sample letters and statements

While far from comprehensive, MASA posts samples of letters and statements provided to our communications department to share with members.  If you have other samples, please share by sending to david.luther@mcsa.org .  If you have . . .

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New Superintendents Academy Communications Presentation

Members of the Missouri Academy for New Superintendents are provided a one-hour public relations and communications session.  The presentation includes the following Powerpoint:  New Supt Academy Communications sans video.pdf

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MASA Communication Planning Documents

As part of its member services, MASA offers group workshops to assist districts develop communication plans.  The documents below support the workshop.  If your district would like to develop a workshop with neighboring school . . .

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Five Solid Communication Practices for Superintendents

As a communications professional for public education, I am always interested to see how leaders in other fields handle their public relations and communications efforts. Sometimes things are handled very adeptly; other times . . .

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Writing press releases

In this day of social media and rogue journalism, the press release is still a viable form for getting information to key audiences.  When creating a press release, be sure to get the most out of it you can.  . . .

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