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Writing press releases

In this day of social media and rogue journalism, the press release is still a viable form for getting information to key audiences.  When creating a press release, be sure to get the most out of it you can.  “Re-purpose” the release to use for different types of media (website, Facebook, Twitter, traditional media, etc.). 

We’ve put together some press release formats and samples to help your district get the word out.  If you have questions or need help, contact MASA (david.luther@mcsa.org) or reach out to the Missouri School Public Relations Association  (MOSPRA_Director@iCloud.com).

Sample Press Release Format in pdf and MS Word:

SAMPLE PRESS RELEASE FORMAT.pdf

SAMPLE PRESS RELEASE FORMAT.docx

Link to key components of a press release

10 Good Tips for Writing a Press Release:

Tips for Writing a Press .pdf

Sample Press Release from a School District

Capitol Plaza Offers Real-World View to Human Service Academy Students 1.29.15.pdf